1. -is a human cognitive bias that causes people to underestimate the probability of events associated with memorable or vivid occurrences; because memorable events are further magnified by coverage in the media, the bias is compounded on the societal level.
2. - an availability bias occurs when we overweigh evidence that comes easily to mind. This could be recent evidence or what we perceive as meaningful events.
3. - the giving of preference by decision makers to information and events that are more recent, that were observed personally, and were more memorable events tend to be more magnified and are likely to cause an emotional reaction.
2. - an availability bias occurs when we overweigh evidence that comes easily to mind. This could be recent evidence or what we perceive as meaningful events.
3. - the giving of preference by decision makers to information and events that are more recent, that were observed personally, and were more memorable events tend to be more magnified and are likely to cause an emotional reaction.